detergent, reimagined

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  • Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

    Non-toxic, Sustainable, & Healthy en dash For your well-being

refresh your routine

We make safe and effective laundry detergent that provides a powerful clean without compromising health.

No Synthetic
Fragrance

Stain-fighting
Enzymes

Safe for
sensitive skin

Ethically
Sourced

Made in
the USA

Cruelty-
free

safe and effective

Mixed fresh with stain-fighting enzymes, a fabric-reviving oxygen boost, and a light, refreshing blend of pure essential oils.

Our formula is always free from dyes, preservatives, and synthetic fragrances.

Let's get started

Laundry Detergent Powder with Lavender and Sweet Orange

scents that make sense

Fragrance is an umbrella term used to hide an unlimited amount of ingredients that could go into deriving any given scent.

We replaced fragrance with two pure essential oils that are properly listed and easily defined directly on the back of our packaging.

Learn more

ingredient transparency

Discover our ingredients, why we use them, where they're sourced, and what we avoid:

Our Ingredients

Laundry detergent Powder ingredients

from a room to the assembly line

Traditional detergents are filled with overbearing fragrances and harsh chemicals. Blur Laundry was founded on the belief that clean laundry shouldn't come at the expense of our health.

Thousands of orders mixed, packed, and shipped by our small team of two. We started out of a spare room and have since expanded production across the country.

Our Story

Not Your Average Workout Bringing it to Life The Office Humble Beginnings

quick q's

How strong are the scents in your products?

Our Laundry Detergent Powder features scents derived from carefully selected essential oils. These scents are intentionally crafted to be light, subtle, and refreshing. We believe in striking a balance where the scent is noticeable yet not overpowering, creating a delightful and rejuvenating laundry experience for you.

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Does it work for all washing machines?

Absolutely! Our Laundry Detergent Powder is designed to be compatible with all types of washing machines, including top-loaders and front-loaders. Whether you have a traditional agitator-style machine or a high-efficiency (HE) machine, our detergent can effectively clean your laundry.

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Is the formula safe for sensitive skin?

Yes, our Laundry Detergent Powder is formulated with the utmost care, keeping in mind the needs of individuals with sensitive skin. We understand that some people may have skin sensitivities or allergies, which is why we have taken steps to create a formula that is gentle yet effective. Our formula is designed to be hypoallergenic and free from harsh chemicals and irritants. It does not contain any artificial dyes or fragrances that can potentially cause skin irritation.

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Where can I learn more about your ingredients?

You can find detailed information about our ingredients on our Ingredients page or listed on any of our product pages. If you have any specific questions or concerns, please don't hesitate to reach out to us.

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Where are your ingredients sourced?

Our mineral-based powder ingredients are ethically-sourced and mined in the United States, with most being derived specifically from the Green River Basin, Wyoming. This location is home to the one of the largest deposits of Trona, a water-soluble mineral that can be processed into soda ash. From there, soda ash is combined with the necessary components to create ingredients like Sodium Carbonate, Sodium Bicarbonate, and Sodium Carbonate Peroxide. Our essential oils are sourced globally.

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Where are your products made?

Our Laundry Detergent Powder and its packaging are proudly made in the United States. We prioritize the quality and authenticity of our products, and manufacturing them domestically aligns with our commitment to supporting local industries and ensuring product excellence.

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